OBOLON KeteBrug
launch

IDEA:
Belgium Sweets for Men

The premium beers segment in Ukraine is incredibly competitive. Our challenge was to launch a new Belgium beer brand and compete with the famous global names. Another "small" complication - we did't have a budget or any unique RTBs.

In order to differentiate the new brand we needed an original "wrap". So, we asked ourselves a question – what is Belgium famous for? Belgian women are very lucky – their country has the world famous chocolate sweets! And what about men? Best sweets for them – is Belgian beer! This is how the idea of "Belgium sweets for men" was born.

The idea of making a new beer to look like sweets was used as the campaign key visual. It helped to attract attention of men and gave a good idea about the taste of three most popular Belgian beer flavors.

Tasty POS materials resembling various sweets turned out to be tempting not just for men, but for the true lovers for candies – women.
Outdoor
Instore
Neckhangers and Shelftalker
Stoppers
T-shirt
Poster
Horeca
Table Tent
Table Menu
Costers
Stoper
Poster
Direct Mail
Video Case
Advertising agency: MullenLowe Adventa
Creative Director: Aleksei Demin
Art Director: Svitlana Boldyreva
Copywriter: Volodymyr Litvinov
Account Manager: Iryna Denyak

Photo: Natalia And Igor Bogun
Photo Production: Shootgroup
Made on
Tilda