SANTE quality campaign 360 CAMPAIGN IDEA:Moms always choose the best
Moms are very special beings. They simply can't choose something not the best for own child. And this rule works with everything: sweater, milk and even dad.
TV My father the best because mom choose him for me
Context campaign WORLD WITH MOM'S EYES
Moms see everything in different way — as experts of care. They always know what's the best for close ones. Using this insight we create a context advertising not only online. And moms started to comment banners, videos, billboards, sites and give advices than in any case Milk is much better for you. Of course they do it in special mom's way and this add more truthfulness into campaign and more assurance in Sante products.
Advertising agency: THINK! McCann Kyiv Creative Director: Oleksandr Netrebchuk Art Director: Svitlana Boldyreva Copywriter: Elena Gnucheva/Katarina Pikul
Director: Jimmy Olsson Production: JWT Metro Georgia