Unexpected interpretation of the product plays central role in the range of images we created for Mivina brand. Each of images can exist separately, but even fast glance is enough to recognize it and define as a part of one campaign.

We create a series of outdoor visuals that call drivers not to distract from the goal of journey as Mivina already care about food. Themes of visuals depend on regions and located in 4 main highway directions.
There are two types of drivers – those who stop to eat and rest in cafes and then drive too fast. And those who don't eat until final destination so they get tired and lose concentration. The main problem is that both drivers become dangerous on the road.
Mivina decided to appeal to both types of drivers and set wending machines with meal at gas stations. That's how we made drivers satiated and road safer!

To whet the appetite and desire to taste the product, we presented dish as the main hero of the pack.
Now looking at the pack you can easily understand what tasty diner is waiting for you inside. This concept also covers the merchandising features and work as one endless dish if put packs one on another.

Nestle Mivina with bouillon. Don`t pour it out!
IDEA: Bouillon in New Mivina is too tasty to pour it out

New Mivina with meaty bouillon changes the way of eating instant noodles.
The bouillon inside it is so tasty and nourishing that you'll never allow anyone to pour it out.

Nestle Mivina Cream Soup. Lip tenderness
IDEA: Women's lips created for tenderness… of creamy soup

Women's lips exist for tenderness and that's why we created so delicate creamy soup of noodles

Nestle Mivina Chief Puree. Hardly imagined taste

Mivina Mashed potato is a unique puree with incredible taste. This tastes is impossible to imagine so you have to try it.