SOSTAV UA ad portal

IDEA: Read Sostav every day as marketing practices get outdated with every moment

Marketing practices get irrelevant all the time. There is a lot of reused marketing instruments and cliché in advertising. For example a beautiful smiling model from the magazine for perfume advertising.
In order to make our target audience to read each day, we say that while they are reading this advertisement at least one of advertising instruments became out of date and show this aging process.
Prints Marketing techniques get old Read Every Day
Web banner
Advertising agency: THINK! McCann Kyiv
Creative Group Head: Aleksei Demin
Art Director: Svitlana Boldyreva
Copywriter: Viktor Vysotsky
Photo retouching: Svitlana Boldyreva

Photo: Dmitrij Pochitalin
Production: Shootgroup
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