SOSTAV UA ad portal
IDEA:
Read Sostav every day as marketing practices get outdated with every moment
Marketing practices get irrelevant all the time. There is a lot of reused marketing instruments and cliché in advertising. For example a beautiful smiling model from the magazine for perfume advertising.
In order to make our target audience to read sostav.ua each day, we say that while they are reading this advertisement at least one of advertising instruments became out of date and show this aging process.
Prints
Marketing techniques get old fast
Sostav.ua Read Every Day
Web banner
Advertising agency: THINK! McCann Kyiv
Creative Group Head: Aleksei Demin
Art Director: Svitlana Boldyreva
Copywriter: Viktor Vysotsky
Photo retouching: Svitlana Boldyreva
Photo: Dmitrij Pochitalin
Production: Shootgroup
Let's go back
Made on
Tilda